To identify the most appropriate measures for your survey, we recommend that you consider three core factors: measure specifics, population demographics, and research constraints. Below we highlight some of the aspects under each factor to help you select the “best” measure.
Measure Specifics (or “specs”) broadly deal with the nature, availability, and rigor of measures used to quantify a given construct and what the measure represents and how useful of a tool it is purported to be according to the literature and study needs.
Consider the following measure “specs”:
Population Demographics deal with attributes of the population of interest/target population to whom the measure will be administered.
Consider the following attributes of your target population (as well as the attributes of the population to which the measure has been previously applied):
Research Constraints deal with aspects such as time, funding, and situational or personnel details that one considers when thinking about how the selected measure will be administered.
Practical constraints all researchers should keep in mind:
Additional information on determining the ideal measure for use can be found in our EMERGE Reports: “What is Measurement and How Do We Quantitatively Measure Gender Equality and Empowerment?” and “How to Create Scientifically Valid Social and Behavioral Measures on Gender Equality and Empowerment.”