Normative Beliefs is a two-item measure that assesses perceived norms around purchasing a longevity annuity among young adults between 25-35 years old. Items were created based around the Theory of Reasoned Action.
Geographies Tested: Italy
Populations Included: Female, Male
Age Range: Adults
1. My parents think that I should purchase a longevity annuity within the next two years.
2. My friends think that I should purchase a longevity annuity within the next two years.
7-point Likert scale
Strongly disagree - 1
Strongly agree - 7
Nosi, C., D’Agostino, A., Maria Pagliuca, M., & Alberto Pratesi, C. (2014). Saving for old age: Longevity annuity buying intention of Italian young adults. Journal of Behavioral and Experimental Economics, 51, 85-98. https://doi.org/10.1016/j.socec.2014.05.001
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing