Moral Identity is a 13-item measure of a range of actions that may represent socially symbolic demonstrations of one’s moral identity.
Geographies Tested: United States of America
Populations Included: Female, Male
Age Range: Adolescents, Adults
1. It would make me feel good to be a person who has these characteristics.
2. Being someone who has these characteristics is an important part of who I am.
3. A big part of my emotional well-being is tied up in having these characteristics.
4. I would be ashamed to be a person who has these characteristics.*
5. Having these characteristics is not really important to me.*
6. Having these characteristics is an important part of my sense of self.
7. I strongly desire to have these characteristics.
8. I often buy products that communicate the fact that I have these characteristics.
9. I often wear clothes that identify me as having these characteristics.
10. The types of things I do in my spare time (e.g., hobbies) clearly identify me as having these characteristics.
11. The kinds of books and magazines that I read identify me as having these characteristics.
12. The fact that I have these characteristics is communicated to others by my membership in certain organizations.
13. I am actively involved in activities that communicate to others that I have these characteristics.
*Items are reverse scored
A 5-point Likert scale ranging from 1 "strongly disagree" to 5 "strongly agree."
Aquino, K., & Reed, A., 2nd. (2002). The self-importance of moral identity. Journal of Personality and Social Psychology, 83(6), 1423-1440. https://doi.org/10.1037//0022-35220.127.116.113
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing