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Moral Identity

Moral Identity is a 13-item measure of a range of actions that may represent socially symbolic demonstrations of one’s moral identity.

Categories

Geographies Tested: United States of America

Populations Included: Female, Male

Age Range: Adolescents, Adults

Items:

1. It would make me feel good to be a person who has these characteristics.
2. Being someone who has these characteristics is an important part of who I am.
3. A big part of my emotional well-being is tied up in having these characteristics.
4. I would be ashamed to be a person who has these characteristics.*
5. Having these characteristics is not really important to me.*
6. Having these characteristics is an important part of my sense of self.
7. I strongly desire to have these characteristics.
8. I often buy products that communicate the fact that I have these characteristics.
9. I often wear clothes that identify me as having these characteristics.
10. The types of things I do in my spare time (e.g., hobbies) clearly identify me as having these characteristics.
11. The kinds of books and magazines that I read identify me as having these characteristics.
12. The fact that I have these characteristics is communicated to others by my membership in certain organizations.
13. I am actively involved in activities that communicate to others that I have these characteristics.
*Items are reverse scored

Response Options:
A 5-point Likert scale ranging from 1 "strongly disagree" to 5 "strongly agree."

Scoring Procedures

Not Applicable

Original Citation

Aquino, K., & Reed, A., 2nd. (2002). The self-importance of moral identity. Journal of Personality and Social Psychology, 83(6), 1423-1440. https://doi.org/10.1037//0022-3514.83.6.1423

Psychometric Score

Citation Frequency

Ease of Use Score

Formative Research

Qualitative Research

Existing Literature/Theoretical Framework

Field Expert Input

Cognitive Interviews / Pilot Testing

Reliability

Internal

Test-retest

Interrater

Validity

Content

Face

Criterion (gold-standard)

Construct

Ease of Use

Readability

Scoring Clarity

Length

KEY