Unintentional Exposure to Online Sexual Content is a 4-item measure to assess unintentional exposure to online sexual content while browsing the internet in the preceding month. Items capture both implicit (suggestive or descriptive) and explicit (unconcealed) sexual content.
Geographies Tested: China
Populations Included: Female, Male
Age Range: Adolescents, Adults
1.How often did you unintentionally see a picture or a video with implicit sexual content when you browsed the Internet in the past month?
2.How often did you unintentionally see a picture or a video with explicit sexual content when you browsed the Internet in the past month?
3.How often did you unintentionally skim texts with implicit sexual content when you browsed the Internet in the past month?
4.How often did you unintentionally skim texts with explicit sexual content when you browsed the Internet in the past month?
Explicit content depicts sexual activities in unconcealed ways, including caption or description of genitals and of oral, anal, and vaginal penetration (eg, pornography) and implicit sexual content captions, describes, or suggests body exposure or nudity, sexual innuendo, and touching and kissing (eg, sexually connoted comics).
Never - 1
Once - 2
2-3 times - 3
4-5 times - 4
6 or more times - 5
Item scores are averaged to create a composite mean score. Items 1 and 3 can be averaged to create an implicit content exposure sub-scale and items 2 and 4 for the explicit content exposure sub-scale.
Zhang, J., & Jemmott, J. B., 3rd. (2015). Unintentional Exposure to Online Sexual Content and Sexual Behavior Intentions Among College Students in China. Asia-Pacific Journal of Public Health, 27(5), 561-571. https://doi.org/10.1177/1010539514562446
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing