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Unintentional Exposure to Online Sexual Content

Unintentional Exposure to Online Sexual Content is a 4-item measure to assess unintentional exposure to online sexual content while browsing the internet in the preceding month. Items capture both implicit (suggestive or descriptive) and explicit (unconcealed) sexual content.

Categories

Geographies Tested: China

Populations Included: Female, Male

Age Range: Adolescents, Adults

Items:

1.How often did you unintentionally see a picture or a video with implicit sexual content when you browsed the Internet in the past month?
2.How often did you unintentionally see a picture or a video with explicit sexual content when you browsed the Internet in the past month?
3.How often did you unintentionally skim texts with implicit sexual content when you browsed the Internet in the past month?
4.How often did you unintentionally skim texts with explicit sexual content when you browsed the Internet in the past month?

Explicit content depicts sexual activities in unconcealed ways, including caption or description of genitals and of oral, anal, and vaginal penetration (eg, pornography) and implicit sexual content captions, describes, or suggests body exposure or nudity, sexual innuendo, and touching and kissing (eg, sexually connoted comics).

Response Options:
Never - 1
Once - 2
2-3 times - 3
4-5 times - 4
6 or more times - 5

Scoring Procedures

Item scores are averaged to create a composite mean score. Items 1 and 3 can be averaged to create an implicit content exposure sub-scale and items 2 and 4 for the explicit content exposure sub-scale.

Original Citation

Zhang, J., & Jemmott, J. B., 3rd. (2015). Unintentional Exposure to Online Sexual Content and Sexual Behavior Intentions Among College Students in China. Asia-Pacific Journal of Public Health, 27(5), 561-571. https://doi.org/10.1177/1010539514562446

Psychometric Score

Citation Frequency

Ease of Use Score

Formative Research

Qualitative Research

Existing Literature/Theoretical Framework

Field Expert Input

Cognitive Interviews / Pilot Testing

Reliability

Internal

Test-retest

Interrater

Validity

Content

Face

Criterion (gold-standard)

Construct

Ease of Use

Readability

Scoring Clarity

Length

KEY