Leadership Sexism is a 12-item measure that captures gender stereotypes and bias in terms of men and women's characteristics on traits according to which citizens evaluate political leaders. Respondents are asked whether most men and most women demonstrate 6 different character traits that determine broader leadership ability.
Geographies Tested: United States of America
Populations Included: Female, Male
Age Range: Adults
1. How strong of a leader are most men?
2. How smart are most men?
3. How honest are most men?
4. How caring about other people are most men?
5. How mean are most men?
6. How likable are most men?
7. How strong of a leader are most women?
8. How smart are most women?
9. How honest are most women?
10. How caring about other people are most women?
11. How mean are most women?
12. How likable are most women?
Not at all
Response options are coded such that higher values reflect higher levels of each of the 6 desired traits. A score for leadership sexism is created by subtracting the difference between perceived levels of a trait in most women and the perceived levels of a trait in most men. Each trait can be scored individually as well. Full scoring details and options are provided in the original citation.
Jenke, L., Mo, C. H., Krosnick, J., & West, E. A. (2023). Gendered leadership beliefs and U.S. presidential elections. https://osf.io/preprints/socarxiv/z2bvs/
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing
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