World Values Survey Wave 6 2010-2012: General Attitudes and Goals

The General Attitudes and Goals measure includes 6 items from Wave 6 of the World Values Survey. The items asked participants about their attitudes toward personal goals and gender role ideologies. The World Values Survey consists of nationally representative surveys conducted in almost 100 countries and was developed to help scientists and policy makers understand global changes in individuals’ beliefs, values and motivations.


Geographies Tested: Albania,Algeria,Andorra,Angola,Antigua and Barbuda,Argentina,Armenia,Australia,Austria,Azerbaijan,Bangladesh,Barbados,Belarus,Belgium,Belize,Bhutan,Bolivia,Bosnia and Herzegovina,Botswana,Brazil,Bulgaria,Burkina Faso,Burundi,Cambodia,Cameroon,Canada,Chad,Chile,China,Colombia,Democratic Republic of the Congo,Costa Rica,Cote d'Ivoire,Croatia,Cuba,Cyprus,Czech Republic,Denmark,Dominican Republic,East Timor Timor-Leste,Ecuador,Egypt,El Salvador,Equatorial Guinea,Eritrea,Estonia,Ethiopia,Finland,France,Georgia,Germany,Ghana,Greece,Guatemala,Guinea,Guinea-Bissau,Guyana,Haiti,Honduras,Hungary,Iceland,India,Indonesia,Iran,Iraq,Ireland,Israel,Italy,Jamaica,Japan,Jordan,Kazakhstan,Kenya,Korea, North,Korea, South,Kuwait,Kyrgyzstan,Laos,Latvia,Lebanon,Lesotho,Liberia,Libya,Liechtenstein,Lithuania,Luxembourg,Macedonia,Madagascar,Malawi,Malaysia,Mali,Malta,Mauritius,Mexico,Moldova,Monaco,Mongolia,Morocco,Mozambique,Myanmar (Burma),Namibia,Nepal,Netherlands,New Zealand,Nicaragua,Niger,Nigeria,Norway,Oman,Pakistan,Panama,Papua New Guinea,Paraguay,Peru,Philippines,Poland,Portugal,Qatar,Romania,Russia,Rwanda,Saudi Arabia,Senegal,Serbia,Seychelles,Sierra Leone,Singapore,Slovakia,Slovenia,Somalia,South Africa,Spain,Sri Lanka,Sudan,Suriname,Sweden,Switzerland,Syria,Taiwan,Tajikistan,Tanzania,Thailand,The Gambia,Togo,Trinidad and Tobago,Tunisia,Turkey,Turkmenistan,Uganda,Ukraine,United Arab Emirates,United Kingdom,United States of America,Uruguay,Uzbekistan,Venezuela,Vietnam,Yemen,Zambia

Populations Included: Female, Male

Age Range: Adults


Interviewer: For each of the following statements I read out, can you tell me how strongly you agree or disagree with each. Do you strongly agree, agree, disagree, or strongly disagree? (Read out and code one answer for each statement)

1. One of my main goals in life has been to make my parents proud.
2. When a mother works for pay, the children suffer.
3. On the whole, men make better political leaders than women do.
4. A university education is more important for a boy than for a girl.
5. On the whole, men make better business executives than women do.
6. Being a housewife is just as fulfilling as working for pay.

Response Options:
Strongly agree - 1
Agree - 2
Disagree - 3
Strongly disagree - 4

Scoring Procedures

Not Applicable

Original Citation

Inglehart, R., C. Haerpfer, A. Moreno, C. Welzel, K. Kizilova, J. Diez-Medrano, M. Lagos, P. Norris, E. Ponarin & B. Puranen et al. (eds.). (2014). WVS 2010-2012 Wave, revised master, June 2012.

Psychometric Score

Ease of Use Score

Scoring breakdown

Formative Research

Qualitative Research

Existing Literature/Theoretical Framework

Field Expert Input

Cognitive Interviews / Pilot Testing








Criterion (gold-standard)



Ease of Use


Scoring Clarity


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