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Family Planning Norms Survey Vignettes

Family Planning Norms Survey Vignettes is a 3-item vignette measure that assesses reference groups, descriptive and injunctive family planning norms. 3 vignettes regarding a fictional character "Sampa" and her husband are utilized.

Categories

Geographies Tested: Zambia

Populations Included: Female

Age Range: Adults

Items:

Reference groups
1. Next, I'm going to read you a short story and ask you to explain what would happen next. Imagine this story takes place in this community. Sampa has been married for 7 years. Sampa has two children, a boy aged 4 and an infant baby girl turning 1 year. One day her husband comes home and says he wants another child. Sampa understands that a woman should always submit to her husband, but she also sees that her husband is struggling. Who would Sampa talk to in this situation?

Response Options:
Her mother
Local marriage counselor
Health worker
Her grandmother
Her mother-in-law
Her husband
Other

Descriptive Norms
2. Next, I'm going to read you a short story and ask you to explain what would happen next. Imagine this story takes place in this community. Let's imagine Sampa, the woman from the story earlier. What would most married women age 19-34 do in Sampa's situation?

Response Options:
Talk to a marriage counselor
Talk to a health worker
Start using a family planning method without her husband knowing
Talk to her husband
Other

Injunctive norms
3. Thinking one last time about the story of Sampa. Imagine Sampa decides to stop having children as she has reached her ideal family size of two children. Would most married women in this community approve of Sampa's decision?

Response Options:
Yes
No
Don't know

Scoring Procedures

Not Applicable

Original Citation

Riley, A. H., Moeller, P., Ramolia, S., Stevens, S., Pengele, M., Chembe, S., Hampande, D., & Bish, J. J. (2021). Measuring family planning norms in Zambia: A mixed methods vignette study. African Journal of Reproductive Health, 25(5), 37-48. https://doi.org/10.29063/ajrh2021/v25i5.4


Psychometric Score

Ease of Use Score

Scoring breakdown

Formative Research

Qualitative Research

Existing Literature/Theoretical Framework

Field Expert Input

Cognitive Interviews / Pilot Testing

Reliability

Internal

Test-retest

Interrater

Validity

Content

Face

Criterion (gold-standard)

Construct

KEY

Ease of Use

Readability

Scoring Clarity

Length

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