Investment in Gender Norms

Investment in Gender Norms is a two-item measure of respondents' perspectives regarding the importance of how society defines the ideal man and woman.


Short Measure Warning Flag

ITEMS:

1. How important is it for you to be similar to the ideal woman?
2. To what extent is being similar to the ideal woman an important part of who you are?

**Items are asked regarding the "ideal man" for male respondents.

Response Options:
7-point Likert scale
Not at all - 1
A great deal - 7

CATEGORIES:


GEOGRAPHIES TESTED:

United States of America

POPULATIONS INCLUDED:
Female
Male

AGE RANGE:
Adolescents
Adults

Scoring Procedures:

Not Applicable

PRIMARY CITATION:

Sanchez, D. T., Crocker, J., & Boike, K. R. (2005). Doing gender in the bedroom: Investing in gender norms and the sexual experience. Personality and Social Psychology Bulletin, 31(10), 1445-1455. https://doi.org/10.1177/0146167205277333

Psychometric Score:

FORMATIVE RESEARCH

 Qualitative Research

 Existing Literature/Theoretical Framework

 Field Expert Input

 Cognitive Interviews / Pilot Testing

RELIABILITY

 Internal

 Test-retest

 Interrater

VALIDITY

 Content

 Face

 Criterion (gold-standard)

 Construct

Psychometric Scoring

LOW
Total Score: 2.00/8 Points (LOW) 

Citation Frequency

HIGH

KEY

 FULL POINTS
 PARTIAL POINTS
 NOT ASSESSED
 NOT APPLICABLE

For more details, see Scoring Methodology

Measure came from a peer-reviewed journal with a low impact score and/or inadequate information on psychometrics, but is an under-represented gender equality and empowerment construct

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