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Investment in Gender Norms

Investment in Gender Norms is a two-item measure of respondents' perspectives regarding the importance of how society defines the ideal man and woman.

Categories

Geographies Tested: United States of America

Populations Included: Female, Male

Age Range: Adolescents, Adults

Items:

1. How important is it for you to be similar to the ideal woman?
2. To what extent is being similar to the ideal woman an important part of who you are?

**Items are asked regarding the "ideal man" for male respondents.

Response Options:
7-point Likert scale
Not at all - 1
A great deal - 7

Scoring Procedures

Not Applicable

Original Citation

Sanchez, D. T., Crocker, J., & Boike, K. R. (2005). Doing gender in the bedroom: Investing in gender norms and the sexual experience. Personality and Social Psychology Bulletin, 31(10), 1445-1455. https://doi.org/10.1177/0146167205277333

Psychometric Score

Citation Frequency

Ease of Use Score

Formative Research

Qualitative Research

Existing Literature/Theoretical Framework

Field Expert Input

Cognitive Interviews / Pilot Testing

Reliability

Internal

Test-retest

Interrater

Validity

Content

Face

Criterion (gold-standard)

Construct

Ease of Use

Readability

Scoring Clarity

Length

KEY