Investment in Gender Norms is a two-item measure of respondents' perspectives regarding the importance of how society defines the ideal man and woman.
Geographies Tested: United States of America
Populations Included: Female, Male
Age Range: Adolescents, Adults
1. How important is it for you to be similar to the ideal woman?
2. To what extent is being similar to the ideal woman an important part of who you are?
**Items are asked regarding the "ideal man" for male respondents.
7-point Likert scale
Not at all - 1
A great deal - 7
Sanchez, D. T., Crocker, J., & Boike, K. R. (2005). Doing gender in the bedroom: Investing in gender norms and the sexual experience. Personality and Social Psychology Bulletin, 31(10), 1445-1455. https://doi.org/10.1177/0146167205277333
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing
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