Investment in Gender Norms is a two-item measure of respondents' perspectives regarding the importance of how society defines the ideal man and woman.
Geographies Tested: United States of America
Populations Included: Female, Male
Age Range: Adolescents, Adults
1. How important is it for you to be similar to the ideal woman?
2. To what extent is being similar to the ideal
woman an important part of who you are?
**Items are asked regarding the "ideal man" for male respondents.
Response Options:
7-point Likert scale
Not at all - 1
A great deal - 7
Not Applicable
Sanchez, D. T., Crocker, J., & Boike, K. R. (2005). Doing gender in the bedroom: Investing in gender norms and the sexual experience. Personality and Social Psychology Bulletin, 31(10), 1445-1455. https://doi.org/10.1177/0146167205277333
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Evidence-based Measures of Empowerment for Research on Gender Equality (EMERGE)
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