Investment in Gender Norms is a two-item measure of respondents' perspectives regarding the importance of how society defines the ideal man and woman.
Short Measure Warning Flag
1. How important is it for you to be similar to the ideal woman?
2. To what extent is being similar to the ideal woman an important part of who you are?
**Items are asked regarding the "ideal man" for male respondents.
7-point Likert scale
Not at all - 1
A great deal - 7
Sanchez, D. T., Crocker, J., & Boike, K. R. (2005). Doing gender in the bedroom: Investing in gender norms and the sexual experience. Personality and Social Psychology Bulletin, 31(10), 1445-1455. https://doi.org/10.1177/0146167205277333
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing
Measure came from a peer-reviewed journal with a low impact score and/or inadequate information on psychometrics, but is an under-represented gender equality and empowerment construct