Social Norms - Risky Credit Card Behavior is a five-item measure of perceived norms among young people around using credit cards, and credit card debt.
Geographies Tested: United States of America
Populations Included: Female, Male
Age Range: Adults
1. My friends think it’s acceptable to have credit card debt.
2. My friends have higher credit card debt than I do.
3. My friends often max out their credit cards.
4. My friends often take cash advances on their credit cards.
5. My friends do not really concern themselves with how much things and activities cost when they use their credit card to pay for it.
A Likert scale with options I strongly disagree- 1 to I strongly agree - 7
Average of the responses is calculated.
Sotiropoulos, V., & d’Astous, A. (2013). Attitudinal, self-efficacy, and social norms determinants of young consumers’ propensity to overspend on credit cards. Journal of Consumer Policy, 36(2), 179-196. https://doi.org/10.1007/s10603-013-9223-3
Ease of Use Score
Existing Literature/Theoretical Framework
Field Expert Input
Cognitive Interviews / Pilot Testing